Driven by a passion for simple design and bold living, Sofia and Cameron set out in search of minimalist, elegant headwear to capture the essence of the Cape Town experience, and eventually decided to embark on the journey themselves.

The result was nöjastudios: a movement to celebrate the present moment and to drive the habit of happiness. To live elegantly, confidently, and to do so in an understated way, resulting in "nöja," meaning contentment in Swedish.

Each nöjastudios product harnesses Scandinavian design and is hand-stitched in Cape Town. Be part of the movement, and be part of the now, now.